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In a recent development, Dutch media production company United has acquired the corporate activities of Quadia, the video specialist. This acquisition helps United in expanding its service portfolio. Though the news about the acquisition has been announced, the amount involved in the same remains undisclosed for now.
United is located in Muziekpaviljoen at Mediapark in Hilversum. It offers the necessary technical and creative support in the television and multimedia projects. The leading projects at United at focused on Augmented Reality, Remote Broadcast and UHD / HDR.
What United does
It is behind the creation, management and distribution of many national and global media productions such as Expedition Robinson, MTV Europe Music Awards, Eredivisie Football and Boer is looking for Woman. It is also responsible for the video content creation for businesses such as the Dutch Ministry of Defense and Mcdonalds and video-on-demand providers like Liberty Global.
A wide clientele of Quadia
Since 2004, Quadia has been a strong player in the corporate video market. Its clientele includes Achema, Ahold Delhaize, ABN AMRO, Randstad and KLM. The company integrates technology and branded content to improve results of webcasts, webinars, interactive video and online video channels. Its applications find use in online sales, customer services, e-learning and marketing and promotion.
Medical service is independent
Located in Hilversum, there is a medical branch as well at Quadia that focuses on providing information and training for healthcare providers. Despite the acquisition by United, this service will continue independently.
Strengthens both companies
Nico Verspaget, director of Quadia stated that he sees a huge opportunity for both the companies to strengthen their market presence with this takeover. As the video content is being used to target audience, investment in technology and content related to video will pave for a better return be believes.
Regarding the popularity of video content he added that “The pilot time is over for many companies. They have learned what works and what does not work and are now looking for end-to-end solutions that solve technological bottlenecks and ensure that the organisation can work with video quickly, flexible and yet in a structured manner. By cooperating with United we give our full-service idea – which originated in 2004 – a further depth.”
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