Belgian startup that has developed interactive mobile learning app for retail workers ropes in €1M funding

Belgian startup that has developed interactive mobile learning app for retail workers ropes in €1M funding

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MobieTrain, an interactive mobile learning platform for retailers and their staff has secured €1 million. The capital round was led by Limburg Investment Company LRM, ING and a number of private investors.

MMicrolearning platform for retail staffs

This mobile-first platform empowers retail employees with daily, bite-sized content that boosts knowledge retention and productivity. Founded by Guy Van Neck, and Mireille van Hemert-Schelling, this young company has rapidly acquired an extensive customer base in the retail sector.

Combination of AI and social learning

MobieTrain aims to combine artificial intelligence (AI) with social learning in order to offer each user a personalised training at the right time. Currently, more than 10,000 users in ten different countries are active on the platform. By the end of 2019, the company is expecting around 100,000 users.

Funding for further development of the product

Furthermore, the Belgian e-learning company aims to develop rapidly and targets to double its team with the new capital injection. Further, the Antwerp based startup also plans to use the fresh funding to develop a better version of their product. Founded in 2015, the company wants to make learning fun among retail employees with gamified, personalised content that can be accessed anywhere and on any mobile device.

Expansion plans in Europe, Middle East and Africa

In 2019 the startup will grow from eight to fifteen people so that they can further focus on the marketing and the international roll-out of the platform.

“We are already very active in the retail sector and we want to strengthen our position in Europe, the Middle East and Africa. But our platform is, of course, applicable in every sector, just think of the automotive or banking sector. So there is also immense growth potential. And not only in Belgium, we want to focus strongly on the launch in Europe in the coming months and the Middle East is also on our radar. We will start right away because next week you can find us at the Mobile World Congress in Barcelona,” says Guy Van Neck.

Major brands such as Vans, Massimo Dutti, Zara or Albert Heijn are already users of the platform. At the moment, more than 10,000 users in ten different countries are already active on the platform of Mobietrain. By the end of 2019, the company targets to stretch it at 100,000 users. “Mobietrain is a promising company that is experiencing rapid growth. We strongly believe in the potential of Mobietrain and in the need of companies to provide employees with fast and efficient knowledge through a digital and personal application, ” says Tom Aerts, Head of Smart Services & Manufacturing at LRM.

Take a look at the video below to know more about MobieTrain:

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