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If you’ve used more than one cloud app to save contacts (think CRM, Gmail, LinkedIn, ZenDesk), it’s most likely that you’ve felt the agony of data gaps between sales, marketing, and customer care. Syncing data is time-consuming and boring. A startup based out of Belgium called PieSync raised €2,8 million led by Growth equity provider Fortino Capital that invests in digital and applied technology in Benelux. Other investors include Ark Angels Activator Fund, PMV and Dirk Vermunicht.
Fortino, PieSync’s lead investor also injected €20M of growth capital in MobileXpense, a leading travel and expense management SaaS software provider in December last year.
Founders and previous funding
PieSync is a contact synchronization SaaS app that lets you sync contacts across CRM systems, customer care portals, and other connected apps. Co-founded by Ewout Meyns, CEO, and Mattias Putman, CTO, both graduates of Ghent University in Belgium and having had a stint at famous IT consulting firm Capgemini as ‘Capegimini Young Professional’ and as former IT consultants.
The startup previously raised €1.3 million ($1.6M) from Ark Angels Activator Fund and SOFI (PMV). “We’re focused on becoming the best solution to help organizations of all sizes to intelligently connect cloud-based business apps without complexity,” said Ewout Meyns.
“PieSync fills the gap in the market for two-way real-time synchronization of contact data in a simple and affordable way. The platform now works successfully with more than 100 different applications, with new ones being added every week. We want our investment to support that continued growth,” said Duco Sickinghe, Managing Partner at Fortino Capital.
Partnership with Nimble
PieSync recently partnered with Nimble, the leading social sales, and marketing contact relationship platform. PieSync’s services will be available on signing-up for Nimble and 2,000 syncs per month will be bundled into the Nimble Contact and Nimble Business plans. This will help the startup grow beyond its own customer base.
Let’s see how the startup fares in scaling up sales, marketing and operations across the Benelux.