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Savvy social advertising platform The Next Ad has secured a € 1,5 million investment from Newion Investments. This milestone is the next big success in the story of the Dutch startup which became an Official Facebook Marketing Partner in its first year of existence.
The Next Ad’s expansion
The Next Ad is planning to use the cash injection to facilitate international expansion. The company also aims to further develop its innovations on optimizing social advertising campaigns. The Next Ad co-founder and CEO Achmed Awad explains Newion’s investment will enable his company to truly take its potential in the international marketplace to the next level:
“With Newion’s expertise and capital we can transcend the reputation of being The Netherlands’ best kept secret. We can now become a household name internationally. It is also a fantastic consolidation for our clients and our team that proves we are on the right path.”
Lots of likes from Facebook
The Next Ad’s easy-to-use interface helps companies big and small to make the most of their advertising campaigns on Facebook and Instagram. The company provides clients with the opportunity to optimize their campaigns through a clever algorithm. This unique optimisation solution has been getting a lot of likes from facebook itself: the software landed The Next Ad an award for one of the ten most innovative company solutions in the world at the 2016 Facebook Innovation Awards. The company is also is the only Facebook Marketing Partner in the Benelux area. The Next Ad already has over 2000 clients, among which are big Dutch brands like Heineken, Takeaway.com, Wehkamp, Bol.com and CataWiki.
Path to a market-leading position
Newion Investments has successfully specialized in investing in Benelux-based B2B software companies. Its biggest investor is the European Investment Fund, which invests in innovative EU-companies through its ‘Competitiveness and Innovation Framework Programme’ (CIP). Newion investment manager Mathijs de Wit is confident the company has befriended a promising business:
“For us The Next Ad’s exponential growth over the past few months consolidates the power of their product. We look forward to working together with their management in mapping out a path to a market-leading position in the facebook ecosystem.”