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Qualifio, the leading European interactive marketing, and data collecting platform has raised a €3M investment. The investment was landed during the company’s latest Series A funding round, coming from Ghent-based Volta Ventures and SRIW, the investment arm of the Walloon Region in Belgium. This funding round will enable Qualifio to accomplish a number of goals, including further refinement of its offering.
A SaaS platform
Qualifio launched its SaaS platform in 2011, aiming to engage audiences and collect data. This would be done through the easy creation and publication of over 40 different campaigns like quizzes, competitions, forms, video galleries, animated games, and more. The company has also already made quite the name for themselves, as its platform is being used by more than 400 leading brands and media across Europe. Some examples are Kinepolis, FC Barcelona, Carrefour, L’Oréal, Decathlon, VRT and TF1, to name a few.
Olivier Simonis and Serge Rappaille, co-founders of Qualifio and CEO and CTO respectively explain why this funding round was initiated. “Qualifio has been self-financed so far, but we felt the moment was right to accelerate our growth by giving the company more financial power. The market is very dynamic all across Europe and demand is very strong for smart data collection and segmentation solutions, especially in the GDPR context. We found in Volta Ventures and SRIW the perfect partners to accompany our growth in the coming years.”
Expanding even further
In a geographic sense, it is Qualifio’s goal to expand to Germany and Scandinavia. The company currently has offices in Paris, Amsterdam, and Madrid. This will most likely be made possible because of this latest funding round. However, Qualifio also wants to continue building its platform as thé reference platform for audience engagement and data collection.
Frank Maene, Managing Partner of Volta Ventures, stated the following on their latest investment: “We were impressed by the breadth and depth of Qualifio’s product offering, enabling non-technical people to engage with customers and prospects and by the positive feedback we got from many customers. We look forward to working with the Qualifio team and accelerating the international expansion of the company.”
Damien Lourtie, the Investment Manager at SRIW, also made a statement regarding the Series A funding round. Lourtie: “This investment is exactly in line with the digital strategy of the Walloon Region to help companies become global champions in their sector. This round of financing will help Qualifio to be stronger and bigger.”